The Crippling of the small agri-business by the
Food City Chain and perhaps Arpico and Keells also, due to the impostion of VAT
on VVV large Companies.
Food City makes this claim in their PR that they
have 15,000 outgrower farmers who they buy from and they are part of the
Community, cutting out the middle man going direct thereby also giving the
Consumer a better deal. It is the small producer that they are now crucifying!
The imposition of VAT by the Govt. on big retail operators with sales exceeding
Rs500M in a Quarter has put paid to that Canard. In order NOT to lose business
Food City have decided NOT to recover it from the customer but instead absorb
this cost. That too is a lie, as they have now forced all suppliers to issue
VAT invoices, especially suppliers who are not registered for VAT as they are
too small, or give them a lower price for the product, so that Food City will
not lose out.
In explaining this to the average reader:
Let us
say that a cake of soap with a MSRP of Rs 50 is sold by Food City, they have to
pay the Govt. 12% or Rs6 as VAT. As this same cake of soap can be bought in
small kade for Rs50 they cannot charge Rs56 as the consumers will desert Food
City. So what will they do? The producer of the Soap was earlier paid Rs40,
with a margin of Rs10, now the producer is asked to reduce the price to Rs34+VAT
for a total of Rs38.20 where Food City will pay the net VAT Rs6-Rs4.20 or Rs 1.80
to the Inland Revenue, but their margin remains the same – Sale 50- VAT 1.80 – Product
cost 38.20=Rs10. The supplier is screwed ROYALLY. Losing Rs6 as he now has to register
for VAT and pay the Rs4.20 getting only Rs34 now when in the past as an unregistered
supplier he got Rs40. He can actually go out of business here.
This simple explanation goes to show the enormous
problem for small especially unregistered for VAT suppliers in dealing with Food
City in the future. The Government has effectively wiped out the small business
by this move, and though I have shown a battle with Unilever for the margin, in
the end Food City will NOT get the same sweet deal with Unilever as they are able
to impose on the hapless small supplier. Unilever’s clout will give them some grace.
They have enough experience in the world to deal with this type of stalemate and
will come out of relatively unscathed. Food City will lose some margin, they will
NOT offer many specials to the consumer and possibly lose some sales.
Remember this is a zero sum game, so if the Govt.
gets Rs5B then the suppliers, consumers and the retailers all contribute to that
extra tax, with the suppliers being the most hit in profitability terms, a death
knell to small businesses trying to survive. All thanks to a selective application
of the VAT rules for ONLY 4 Companies.
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